Spolupracovali sme s logistickou softv\u00e9rovou spolo\u010dnos\u0165ou, ktor\u00e1 sa sna\u017e\u00ed vynikn\u00fa\u0165. Ich obsah bol technick\u00fd a ne\u017eivotn\u00fd - skvel\u00fd produkt, ale bez iskry. N\u00e1\u0161 prv\u00fd krok? Zmeni\u0165 ich posolstvo. Zbavili sme sa \u017earg\u00f3nu a rozpr\u00e1vali sme zrozumite\u013en\u00e9 pr\u00edbehy, pri\u010dom sme sa posunuli od \u201csoftv\u00e9ru na optimaliz\u00e1ciu prepravy\u201d k \u201codstr\u00e1neniu probl\u00e9mov s prepravou\u201d. Rozdiel bol okam\u017eit\u00fd - anga\u017eovanos\u0165 na sieti LinkedIn za\u010dala st\u00fapa\u0165.<\/p>\n\n\n\n
\n\u201cV momente, ke\u010f sme prestali hovori\u0165 o funkci\u00e1ch a za\u010dali rozpr\u00e1va\u0165 pr\u00edbehy, \u013eudia n\u00e1s po\u010d\u00favali.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Z\u00e1bava s B2B (\u00e1no, naozaj)<\/h5>\n\n\n\n
Spustili sme s\u00e9riu obsahu #ShippingFails - skuto\u010dn\u00e9 nehody pri preprave, odborn\u00e9 tipy a humor. Zasiahlo to do deja. Pr\u00edspevky sa zdie\u013eali, smiali sa na nich a \u010do je najd\u00f4le\u017eitej\u0161ie, pam\u00e4tali si ich. Najlep\u0161ie pr\u00edspevky sme preformovali do karuselov LinkedIn, kr\u00e1tkych vide\u00ed a obsahu blogu, ktor\u00fd bol u\u017eito\u010dn\u00fd a z\u00e1bavn\u00fd z\u00e1rove\u0148. Jeden pr\u00edspevok z\u00edskal viac ako 40 000 organick\u00fdch zobrazen\u00ed.<\/p>\n\n\n\n
Od n\u00e1zorov k hodnot\u00e1m<\/h5>\n\n\n\n
Aby sme dosiahli v\u00fdsledky, pridali sme siln\u00e9 CTA - kontroln\u00e9 zoznamy, webin\u00e1re, pozv\u00e1nky na demo - a zaistili, aby vir\u00e1lny obsah viedol k skuto\u010dn\u00fdm konverzi\u00e1m. V\u00fdsledok? Dvojn\u00e1sobn\u00fd n\u00e1rast po\u010dtu potenci\u00e1lnych z\u00e1kazn\u00edkov a zna\u010dka, ktor\u00e1 sa z nevidite\u013enej stala ob\u013e\u00fabenou v odvetv\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"
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