Pred redizajnom trpela webov\u00e1 str\u00e1nka n\u00e1\u0161ho klienta vysokou mierou odchodov, n\u00edzkou anga\u017eovanos\u0165ou a zm\u00e4to\u010dnou pou\u017e\u00edvate\u013eskou cestou. Navig\u00e1cia bola nepreh\u013eadn\u00e1, v\u00fdzvy na akciu (CTA) boli nekonzistentn\u00e9 a celkov\u00e1 vizu\u00e1lna hierarchia nenav\u00e1dzala pou\u017e\u00edvate\u013eov na konverziu. Pou\u017e\u00edvatelia jednoducho nevedeli, \u010do maj\u00fa robi\u0165 \u010falej - a tak odi\u0161li.<\/p>\n\n\n\n
Aby sme to zmenili, zamerali sme sa na jednu k\u013e\u00fa\u010dov\u00fa z\u00e1sadu: zrozumite\u013enos\u0165 prostredn\u00edctvom dizajnu. Zmapovali sme spr\u00e1vanie pou\u017e\u00edvate\u013eov, identifikovali \u00fazke miesta a zmenili \u0161trukt\u00faru str\u00e1nky pomocou strategick\u00fdch princ\u00edpov UI\/UX, ktor\u00fdch cie\u013eom bolo vies\u0165 pou\u017e\u00edvate\u013ea bez n\u00e1mahy od prist\u00e1tia ku konverzii.<\/p>\n\n\n\n
\n\u201cKe\u010f pou\u017e\u00edvatelia nemusia prem\u00fd\u0161\u013ea\u0165 o tom, ako sa orientova\u0165 vo va\u0161om produkte, m\u00f4\u017eu sa plne s\u00fastredi\u0165 na jeho hodnotu.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Prepracovanie pou\u017e\u00edvate\u013esk\u00e9ho rozhrania\/UX, ktor\u00e9 v\u0161etko zmenilo<\/h5>\n\n\n\n
Zjednodu\u0161en\u00e9 ponuky a konzistentn\u00e9 tla\u010didl\u00e1 v\u00fdzvy k akcii na v\u0161etk\u00fdch str\u00e1nkach u\u013eah\u010dili pou\u017e\u00edvate\u013eom n\u00e1js\u0165 to, \u010do h\u013eadaj\u00fa.Ke\u010f\u017ee viac ako 70% n\u00e1v\u0161tevnosti poch\u00e1dza z mobiln\u00fdch zariaden\u00ed, optimalizovali sme ka\u017ed\u00fd komponent pre men\u0161ie obrazovky, \u010d\u00edm sme zabezpe\u010dili r\u00fdchle na\u010d\u00edtanie a jednoduch\u00fa interaktivitu.Re\u0161trukturalizovali sme rozlo\u017eenie str\u00e1nok tak, aby sme uprednostnili k\u013e\u00fa\u010dov\u00e9 akcie, pri\u010dom sme vyu\u017eili kontrast, biely priestor a typografiu na zv\u00fdraznenie toho najd\u00f4le\u017eitej\u0161ieho.P\u00fatav\u00e9 titulky a jemn\u00e9 anim\u00e1cie pomohli udr\u017ea\u0165 pou\u017e\u00edvate\u013eov v pozornosti a posunuli ich ku konverzii.<\/p>\n\n\n\n
\u010cas na\u010d\u00edtania str\u00e1nky sa skr\u00e1til o 40%, \u010do priamo prispelo k zn\u00ed\u017eeniu miery odmietnutia a dlh\u0161iemu trvaniu rel\u00e1cie.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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