Pred prenovo je bilo spletno mesto na\u0161e stranke obremenjeno z visoko stopnjo odbojev, nizko stopnjo vklju\u010denosti in zmedeno uporabni\u0161ko potjo. Navigacija je bila nepregledna, klici k akciji (CTA) nedosledni, splo\u0161na vizualna hierarhija pa uporabnikov ni usmerjala h konverziji. Uporabniki preprosto niso vedeli, kaj naj naredijo naprej, zato so spletno stran zapustili.<\/p>\n\n\n\n
Da bi to spremenili, smo se osredoto\u010dili na eno klju\u010dno na\u010delo: jasnost z oblikovanjem. Kartirali smo vedenje uporabnikov, ugotovili ozka grla in preoblikovali spletno mesto z uporabo strate\u0161kih na\u010del UI\/UX, da bi uporabnika brez te\u017eav vodili od pristanka do konverzije.<\/p>\n\n\n\n
\n\u201cKo uporabnikom ni treba razmi\u0161ljati o tem, kako krmariti po va\u0161em izdelku, se lahko popolnoma osredoto\u010dijo na njegovo vrednost.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Prenova uporabni\u0161kega vmesnika\/uporabni\u0161kega vmesnika, ki je spremenila vse<\/h5>\n\n\n\n
Poenostavljeni meniji in dosledni gumbi za poziv k akciji na straneh so uporabnikom olaj\u0161ali iskanje iskanega.Ker ve\u010d kot 70% prometa prihaja z mobilnih naprav, smo vsako komponento optimizirali za manj\u0161e zaslone, zagotovili hiter \u010das nalaganja in enostavno interaktivnost.Prestrukturirali smo postavitve strani, da bi dali prednost klju\u010dnim dejanjem, pri \u010demer smo uporabili kontrast, belino in tipografijo, da bi poudarili najpomembnej\u0161e.Privla\u010dni naslovi in subtilne animacije so uporabnike ohranili pri delu in jih spodbudili h konverziji.<\/p>\n\n\n\n
\u010cas nalaganja strani se je skraj\u0161al za 40%, kar je neposredno prispevalo k zmanj\u0161anju stopnje odklonov in dalj\u0161emu trajanju seje.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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