Wsp\u00f3\u0142pracowali\u015bmy z firm\u0105 zajmuj\u0105c\u0105 si\u0119 oprogramowaniem logistycznym, kt\u00f3ra stara\u0142a si\u0119 wyr\u00f3\u017cni\u0107. Ich tre\u015bci by\u0142y techniczne i pozbawione \u017cycia - \u015bwietny produkt, ale bez iskry. Nasz pierwszy krok? Zmiana pozycjonowania ich przekazu. Porzucili\u015bmy \u017cargon i opowiedzieli\u015bmy historie, kt\u00f3re mo\u017cna powi\u0105za\u0107, przechodz\u0105c od \u201coprogramowania do optymalizacji frachtu\u201d do \u201czlikwidowania b\u00f3lu g\u0142owy zwi\u0105zanego z wysy\u0142k\u0105\u201d. R\u00f3\u017cnica by\u0142a natychmiastowa - zaanga\u017cowanie na LinkedIn zacz\u0119\u0142o rosn\u0105\u0107.<\/p>\n\n\n\n
\n\u201cW momencie, gdy przestali\u015bmy m\u00f3wi\u0107 o cechach i zacz\u0119li\u015bmy opowiada\u0107 historie, ludzie zacz\u0119li s\u0142ucha\u0107\u201d.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Zabawa w B2B (tak, naprawd\u0119)<\/h5>\n\n\n\n
Uruchomili\u015bmy seri\u0119 tre\u015bci #ShippingFails - prawdziwe wpadki przy wysy\u0142ce, porady ekspert\u00f3w i humor. Uderzy\u0142o to w nerwy. Posty by\u0142y udost\u0119pniane, wy\u015bmiewane i, co najwa\u017cniejsze, zapami\u0119tywane. Przekszta\u0142cili\u015bmy najlepsze posty w karuzele LinkedIn, kr\u00f3tkie filmy i tre\u015bci na blogu, kt\u00f3re by\u0142y zar\u00f3wno przydatne, jak i zabawne. Jeden post uzyska\u0142 ponad 40 000 organicznych wy\u015bwietle\u0144.<\/p>\n\n\n\n
Od pogl\u0105d\u00f3w do warto\u015bci<\/h5>\n\n\n\n
Aby zwi\u0119kszy\u0107 wyniki, dodali\u015bmy silne wezwania do dzia\u0142ania - listy kontrolne, webinaria, zaproszenia do demonstracji - zapewniaj\u0105c, \u017ce tre\u015bci wirusowe doprowadz\u0105 do rzeczywistych konwersji. Rezultat? Dwukrotny wzrost liczby potencjalnych klient\u00f3w i marka, kt\u00f3ra z niewidocznej sta\u0142a si\u0119 ulubion\u0105 w bran\u017cy.<\/p>","protected":false},"excerpt":{"rendered":"
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