Przed przeprojektowaniem witryna naszego klienta cierpia\u0142a z powodu wysokiego wsp\u00f3\u0142czynnika odrzuce\u0144, niskiego zaanga\u017cowania i myl\u0105cej podr\u00f3\u017cy u\u017cytkownika. Nawigacja by\u0142a zagracona, wezwania do dzia\u0142ania (CTA) niesp\u00f3jne, a og\u00f3lna hierarchia wizualna nie prowadzi\u0142a u\u017cytkownik\u00f3w do konwersji. U\u017cytkownicy po prostu nie wiedzieli, co robi\u0107 dalej - wi\u0119c odchodzili.<\/p>\n\n\n\n
Aby to zmieni\u0107, skupili\u015bmy si\u0119 na jednej kluczowej zasadzie: przejrzysto\u015bci poprzez projektowanie. Zmapowali\u015bmy zachowanie u\u017cytkownik\u00f3w, zidentyfikowali\u015bmy w\u0105skie gard\u0142a i zrestrukturyzowali\u015bmy witryn\u0119 przy u\u017cyciu strategicznych zasad UI\/UX, kt\u00f3rych celem by\u0142o poprowadzenie u\u017cytkownika bez wysi\u0142ku od l\u0105dowania do konwersji.<\/p>\n\n\n\n
\n\u201cGdy u\u017cytkownicy nie musz\u0105 my\u015ble\u0107 o tym, jak porusza\u0107 si\u0119 po produkcie, mog\u0105 ca\u0142kowicie skupi\u0107 si\u0119 na jego warto\u015bci\u201d.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Przegl\u0105d UI\/UX, kt\u00f3ry zmieni\u0142 wszystko<\/h5>\n\n\n\n
Uproszczone menu i sp\u00f3jne przyciski wezwania do dzia\u0142ania na wszystkich stronach u\u0142atwi\u0142y u\u017cytkownikom znalezienie tego, czego szukali. Poniewa\u017c ponad 70% ruchu pochodzi z urz\u0105dze\u0144 mobilnych, zoptymalizowali\u015bmy ka\u017cdy komponent pod k\u0105tem mniejszych ekran\u00f3w, zapewniaj\u0105c szybki czas \u0142adowania i \u0142atw\u0105 interaktywno\u015b\u0107. Zmienili\u015bmy uk\u0142ady stron, aby nada\u0107 priorytet kluczowym dzia\u0142aniom, wykorzystuj\u0105c kontrast, bia\u0142e przestrzenie i typografi\u0119, aby podkre\u015bli\u0107 to, co najwa\u017cniejsze. Anga\u017cuj\u0105ce nag\u0142\u00f3wki i subtelne animacje pomog\u0142y utrzyma\u0107 zaanga\u017cowanie u\u017cytkownik\u00f3w i sk\u0142oni\u0142y ich do konwersji.<\/p>\n\n\n\n
Czas \u0142adowania strony zosta\u0142 skr\u00f3cony o 40%, co bezpo\u015brednio przyczyni\u0142o si\u0119 do zmniejszenia wsp\u00f3\u0142czynnika odrzuce\u0144 i wyd\u0142u\u017cenia czasu trwania sesji.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, […]<\/p>\n","protected":false},"author":1,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[185],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux-design"],"spectra_custom_meta":{"_pingme":["1","1"],"_encloseme":["1","1"],"_thumbnail_id":["653"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"_wxr_import_user_slug":["kalpeshb"],"_astra_sites_imported_post":["1"],"_astra_sites_enable_for_batch":["1"],"_uag_css_file_name":["uag-css-652.css"]},"uagb_featured_image_src":{"full":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"thumbnail":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-150x150.jpg",150,150,true],"medium":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-300x187.jpg",300,187,true],"medium_large":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-768x479.jpg",768,479,true],"large":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"1536x1536":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"2048x2048":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"trp-custom-language-flag":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.sereniaweb.com\/pl\/author\/admin2721\/"},"uagb_comment_info":0,"uagb_excerpt":"Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, […]","_links":{"self":[{"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":1,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":24773,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/posts\/652\/revisions\/24773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sereniaweb.com\/pl\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}