Przed przeprojektowaniem witryna naszego klienta cierpia\u0142a z powodu wysokiego wsp\u00f3\u0142czynnika odrzuce\u0144, niskiego zaanga\u017cowania i myl\u0105cej podr\u00f3\u017cy u\u017cytkownika. Nawigacja by\u0142a zagracona, wezwania do dzia\u0142ania (CTA) niesp\u00f3jne, a og\u00f3lna hierarchia wizualna nie prowadzi\u0142a u\u017cytkownik\u00f3w do konwersji. U\u017cytkownicy po prostu nie wiedzieli, co robi\u0107 dalej - wi\u0119c odchodzili.<\/p>\n\n\n\n
Aby to zmieni\u0107, skupili\u015bmy si\u0119 na jednej kluczowej zasadzie: przejrzysto\u015bci poprzez projektowanie. Zmapowali\u015bmy zachowanie u\u017cytkownik\u00f3w, zidentyfikowali\u015bmy w\u0105skie gard\u0142a i zrestrukturyzowali\u015bmy witryn\u0119 przy u\u017cyciu strategicznych zasad UI\/UX, kt\u00f3rych celem by\u0142o poprowadzenie u\u017cytkownika bez wysi\u0142ku od l\u0105dowania do konwersji.<\/p>\n\n\n\n
\n\u201cGdy u\u017cytkownicy nie musz\u0105 my\u015ble\u0107 o tym, jak porusza\u0107 si\u0119 po produkcie, mog\u0105 ca\u0142kowicie skupi\u0107 si\u0119 na jego warto\u015bci\u201d.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Przegl\u0105d UI\/UX, kt\u00f3ry zmieni\u0142 wszystko<\/h5>\n\n\n\n
Uproszczone menu i sp\u00f3jne przyciski wezwania do dzia\u0142ania na wszystkich stronach u\u0142atwi\u0142y u\u017cytkownikom znalezienie tego, czego szukali. Poniewa\u017c ponad 70% ruchu pochodzi z urz\u0105dze\u0144 mobilnych, zoptymalizowali\u015bmy ka\u017cdy komponent pod k\u0105tem mniejszych ekran\u00f3w, zapewniaj\u0105c szybki czas \u0142adowania i \u0142atw\u0105 interaktywno\u015b\u0107. Zmienili\u015bmy uk\u0142ady stron, aby nada\u0107 priorytet kluczowym dzia\u0142aniom, wykorzystuj\u0105c kontrast, bia\u0142e przestrzenie i typografi\u0119, aby podkre\u015bli\u0107 to, co najwa\u017cniejsze. Anga\u017cuj\u0105ce nag\u0142\u00f3wki i subtelne animacje pomog\u0142y utrzyma\u0107 zaanga\u017cowanie u\u017cytkownik\u00f3w i sk\u0142oni\u0142y ich do konwersji.<\/p>\n\n\n\n
Czas \u0142adowania strony zosta\u0142 skr\u00f3cony o 40%, co bezpo\u015brednio przyczyni\u0142o si\u0119 do zmniejszenia wsp\u00f3\u0142czynnika odrzuce\u0144 i wyd\u0142u\u017cenia czasu trwania sesji.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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