F\u00f8r redesignet led kundens nettsted av h\u00f8ye avvisningsrater, lavt engasjement og en forvirrende brukerreise. Navigasjonen var uoversiktlig, CTA-ene (oppfordringer til handling) var inkonsekvente, og det overordnede visuelle hierarkiet ledet ikke brukerne mot konvertering. Brukerne visste rett og slett ikke hva de skulle gj\u00f8re videre - s\u00e5 de forlot siden.<\/p>\n\n\n\n
For \u00e5 snu dette, fokuserte vi p\u00e5 ett n\u00f8kkelprinsipp: klarhet gjennom design. Vi kartla brukeratferd, identifiserte flaskehalser og restrukturerte nettstedet ved hjelp av strategiske UI\/UX-prinsipper som skulle lede brukeren uanstrengt fra landing til konvertering.<\/p>\n\n\n\n
\n\u201cN\u00e5r brukerne ikke trenger \u00e5 tenke p\u00e5 hvordan de skal navigere i produktet ditt, kan de fokusere helt og holdent p\u00e5 verdien av det.\u201d<\/p>\n<\/blockquote>\n\n\n\n
UI\/UX-overhalingen som forandret alt<\/h5>\n\n\n\n
Forenklede menyer og konsekvente oppfordringsknapper p\u00e5 tvers av sidene gjorde det enklere for brukerne \u00e5 finne det de lette etter.70% av trafikken kom fra mobile enheter, og vi optimaliserte alle komponenter for mindre skjermer for \u00e5 sikre rask innlastingstid og enkel interaktivitet.vi omstrukturerte sidelayoutene for \u00e5 prioritere viktige handlinger, ved \u00e5 bruke kontrast, mellomrom og typografi for \u00e5 fremheve det som er viktigst.engasjerende overskrifter og subtile animasjoner bidro til \u00e5 holde brukerne engasjerte og ledet dem mot konverteringer.<\/p>\n\n\n\n
Innlastingstiden for sidene ble redusert med 40%, noe som bidro direkte til lavere fluktfrekvens og lengre \u00f8kter.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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