V\u00f3\u00f3r het herontwerp had de website van onze klant last van hoge bouncepercentages, een lage betrokkenheid en een verwarrend gebruikerstraject. De navigatie was onoverzichtelijk, CTA's (oproepen tot actie) waren inconsistent en de algehele visuele hi\u00ebrarchie leidde gebruikers niet naar conversie. Gebruikers wisten gewoon niet wat ze moesten doen en vertrokken.<\/p>\n\n\n\n
Om dit om te draaien, richtten we ons op \u00e9\u00e9n belangrijk principe: duidelijkheid door ontwerp. We brachten het gebruikersgedrag in kaart, identificeerden knelpunten en herstructureerden de site met behulp van strategische UI\/UX-principes die erop gericht waren de gebruiker moeiteloos van landing naar conversie te leiden.<\/p>\n\n\n\n
\n\u201cAls gebruikers niet hoeven na te denken over hoe ze door je product moeten navigeren, kunnen ze zich volledig richten op de waarde ervan.\u201d<\/p>\n<\/blockquote>\n\n\n\n
De UI\/UX revisie die alles veranderde<\/h5>\n\n\n\n
Vereenvoudigde menu's en consistente call-to-action knoppen op verschillende pagina's maakten het makkelijker voor gebruikers om te vinden wat ze zochten.Met meer dan 70% van het verkeer afkomstig van mobiele apparaten, hebben we elk onderdeel geoptimaliseerd voor kleinere schermen, waardoor snelle laadtijden en eenvoudige interactiviteit gegarandeerd werden.We herstructureerden pagina lay-outs om prioriteit te geven aan belangrijke acties, met behulp van contrast, witruimte en typografie om te benadrukken wat het belangrijkst is.Boeiende koppen en subtiele animaties hielpen gebruikers betrokken te blijven en duwden hen in de richting van conversies.<\/p>\n\n\n\n
De laadtijden van pagina's werden verminderd met 40%, wat direct bijdroeg aan lagere bouncepercentages en langere sessieduur.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, […]<\/p>\n","protected":false},"author":1,"featured_media":653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[185],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux-design"],"spectra_custom_meta":{"_pingme":["1","1"],"_encloseme":["1","1"],"_thumbnail_id":["653"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"_wxr_import_user_slug":["kalpeshb"],"_astra_sites_imported_post":["1"],"_astra_sites_enable_for_batch":["1"],"_uag_css_file_name":["uag-css-652.css"]},"uagb_featured_image_src":{"full":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"thumbnail":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-150x150.jpg",150,150,true],"medium":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-300x187.jpg",300,187,true],"medium_large":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-768x479.jpg",768,479,true],"large":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"1536x1536":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"2048x2048":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01.jpg",963,600,false],"trp-custom-language-flag":["https:\/\/www.sereniaweb.com\/wp-content\/uploads\/2025\/04\/post-01-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.sereniaweb.com\/nl\/author\/admin2721\/"},"uagb_comment_info":0,"uagb_excerpt":"Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, […]","_links":{"self":[{"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":1,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":24773,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/posts\/652\/revisions\/24773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/media\/653"}],"wp:attachment":[{"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sereniaweb.com\/nl\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}