M\u0113s sadarboj\u0101mies ar lo\u0123istikas programmat\u016bras uz\u0146\u0113mumu, kas cent\u0101s izcelties. Vi\u0146u saturs bija tehnisks un nedz\u012bvs - lielisks produkts, bet bez dzirksts. M\u016bsu pirmais solis? P\u0101rpozicion\u0113t vi\u0146u v\u0113st\u012bjumu. M\u0113s atteic\u0101mies no \u017eargona un st\u0101st\u012bj\u0101m saisto\u0161us st\u0101stus, p\u0101rejot no \u201ckravu p\u0101rvad\u0101jumu optimiz\u0101cijas programmat\u016bras\u201d uz \u201cliekot izzust p\u0101rvad\u0101jumu galvass\u0101p\u0113m\u201d. At\u0161\u0137ir\u012bba bija t\u016bl\u012bt\u0113ja - iesaist\u012b\u0161an\u0101s LinkedIn s\u0101ka pieaugt.<\/p>\n\n\n\n
\n\u201cBr\u012bd\u012b, kad m\u0113s p\u0101rtrauc\u0101m run\u0101t par funkcij\u0101m un s\u0101k\u0101m st\u0101st\u012bt st\u0101stus, cilv\u0113ki s\u0101ka klaus\u012bties.\u201d<\/p>\n<\/blockquote>\n\n\n\n
B2B padar\u012b\u0161ana par izklaidi (j\u0101, patie\u0161\u0101m)<\/h5>\n\n\n\n
M\u0113s uzs\u0101k\u0101m #ShippingFails satura s\u0113riju - re\u0101las pieg\u0101des neveiksmes, ekspertu padomi un humors. Tas izrais\u012bja satraukumu. Zi\u0146ojumi tika koplietoti, izsmieti un, pats galvenais, atcer\u0113ti. M\u0113s p\u0101rveidoj\u0101m lab\u0101kos zi\u0146ojumus LinkedIn karuse\u013cos, \u012bsos videoklipos un bloga satur\u0101, kas bija gan noder\u012bgs, gan izklaid\u0113jo\u0161s. Viena zi\u0146a ieguva vair\u0101k nek\u0101 40 000 organisko r\u0101d\u012bjumu.<\/p>\n\n\n\n
No skatiem uz v\u0113rt\u012bbu<\/h5>\n\n\n\n
Lai pan\u0101ktu rezult\u0101tus, m\u0113s pievienoj\u0101m sp\u0113c\u012bgus CTA - kontrolsarakstus, t\u012bmek\u013ca semin\u0101rus, demonstr\u0101ciju iel\u016bgumus -, nodro\u0161inot, ka vir\u0101lais saturs noved pie re\u0101l\u0101m konversij\u0101m. Rezult\u0101ts? Divreiz liel\u0101ks piesaist\u012bto klientu skaits un z\u012bmols, kas no neredzama k\u013cuva par nozares favor\u012btu.<\/p>","protected":false},"excerpt":{"rendered":"
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