Bendradarbiavome su logistikos programin\u0117s \u012frangos \u012fmone, kuri steng\u0117si i\u0161siskirti. Jos turinys buvo techninis ir negyvenimi\u0161kas - puikus produktas, bet be kibirk\u0161ties. Pirmasis m\u016bs\u0173 \u017eingsnis? Pakeisti j\u0173 \u017einut\u0119. Atsisak\u0117me \u017eargono ir papasakojome suprantamas istorijas, o nuo \u201ckrovini\u0173 optimizavimo programin\u0117s \u012frangos\u201d per\u0117jome prie \u201ci\u0161nyksta krovini\u0173 ve\u017eimo galvos skausmas\u201d. Skirtumas i\u0161ry\u0161k\u0117jo i\u0161 karto - \u012fsitraukimas \"LinkedIn\" prad\u0117jo augti.<\/p>\n\n\n\n
\n\u201cKai nustojome kalb\u0117ti apie funkcijas ir prad\u0117jome pasakoti istorijas, \u017emon\u0117s prad\u0117jo klausytis.\u201d<\/p>\n<\/blockquote>\n\n\n\n
B2B pavertimas linksmu (taip, tikrai)<\/h5>\n\n\n\n
Prad\u0117jome kurti turinio serij\u0105 \"#ShippingFails\", kurioje pateikiamos tikros siuntimo nes\u0117km\u0117s, ekspert\u0173 patarimai ir humoras. Tai suk\u0117l\u0117 a\u017eiota\u017e\u0105. Prane\u0161imais buvo dalijamasi, juokiamasi i\u0161 j\u0173 ir, svarbiausia, jie buvo \u012fsiminti. Geriausius \u012fra\u0161us perk\u0117l\u0117me \u012f \"LinkedIn\" karuseles, trumpus vaizdo \u012fra\u0161us ir tinklara\u0161\u010dio turin\u012f, kuris buvo ir naudingas, ir linksmas. Vienas \u012fra\u0161as sulauk\u0117 daugiau nei 40 000 organini\u0173 parodym\u0173.<\/p>\n\n\n\n
Nuo nuomoni\u0173 prie vert\u0117s<\/h5>\n\n\n\n
Siekdami rezultat\u0173, prid\u0117jome stipri\u0173 CTA - kontrolini\u0173 s\u0105ra\u0161\u0173, internetini\u0173 seminar\u0173, demonstracini\u0173 kvietim\u0173 - kad virusinis turinys lemt\u0173 realias konversijas. Rezultatas? Dvigubai daugiau potenciali\u0173 klient\u0173 ir prek\u0117s \u017eenklas, kuris i\u0161 nematomo tapo m\u0117gstamiausiu.<\/p>","protected":false},"excerpt":{"rendered":"
Turning Complexity into Clarity We partnered with a logistics software company struggling to stand out. 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