Az \u00fajratervez\u00e9s el\u0151tt \u00fcgyfel\u00fcnk honlapja magas visszafordul\u00e1si ar\u00e1nyt\u00f3l, alacsony elk\u00f6telezetts\u00e9gt\u0151l \u00e9s zavaros felhaszn\u00e1l\u00f3i \u00fatvonalt\u00f3l szenvedett. A navig\u00e1ci\u00f3 rendezetlen volt, a CTA-k (cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1sok) nem voltak k\u00f6vetkezetesek, \u00e9s az \u00e1ltal\u00e1nos vizu\u00e1lis hierarchia nem vezette a felhaszn\u00e1l\u00f3kat a konverzi\u00f3 fel\u00e9. A felhaszn\u00e1l\u00f3k egyszer\u0171en nem tudt\u00e1k, hogy mit tegyenek ezut\u00e1n - ez\u00e9rt elmentek.<\/p>\n\n\n\n
Hogy ezt megford\u00edtsuk, egy kulcsfontoss\u00e1g\u00fa alapelvre \u00f6sszpontos\u00edtottunk: az egy\u00e9rtelm\u0171s\u00e9g a tervez\u00e9sen kereszt\u00fcl. Felt\u00e9rk\u00e9pezt\u00fck a felhaszn\u00e1l\u00f3i viselked\u00e9st, azonos\u00edtottuk a sz\u0171k keresztmetszeteket, \u00e9s strat\u00e9giai UI\/UX-elvek seg\u00edts\u00e9g\u00e9vel \u00e1talak\u00edtottuk az oldalt, hogy a felhaszn\u00e1l\u00f3t k\u00f6nnyed\u00e9n elvezess\u00fck a landol\u00e1st\u00f3l a konverzi\u00f3ig.<\/p>\n\n\n\n
\n\u201cHa a felhaszn\u00e1l\u00f3knak nem kell azon gondolkodniuk, hogyan navig\u00e1ljanak a term\u00e9kedben, akkor teljes m\u00e9rt\u00e9kben annak \u00e9rt\u00e9k\u00e9re koncentr\u00e1lhatnak.\u201d<\/p>\n<\/blockquote>\n\n\n\n
A mindent megv\u00e1ltoztat\u00f3 UI\/UX \u00e1tdolgoz\u00e1s<\/h5>\n\n\n\n
Az egyszer\u0171s\u00edtett men\u00fck \u00e9s az oldalakon bel\u00fcli k\u00f6vetkezetes call-to-action gombok megk\u00f6nny\u00edtett\u00e9k a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, hogy megtal\u00e1lj\u00e1k, amit keresnek.Mivel a forgalom t\u00f6bb mint 70%-je mobileszk\u00f6z\u00f6kr\u0151l \u00e9rkezik, minden elemet a kisebb k\u00e9perny\u0151kre optimaliz\u00e1ltunk, biztos\u00edtva a gyors bet\u00f6lt\u00e9si id\u0151t \u00e9s a k\u00f6nny\u0171 interaktivit\u00e1st.Az oldalak elrendez\u00e9s\u00e9t \u00fagy alak\u00edtottuk \u00e1t, hogy a legfontosabb m\u0171veleteket rangsoroljuk, a kontraszt, a feh\u00e9r t\u00e9r \u00e9s a tipogr\u00e1fia seg\u00edts\u00e9g\u00e9vel kiemelve a legfontosabbakat.A vonz\u00f3 f\u0151c\u00edmek \u00e9s a finom anim\u00e1ci\u00f3k seg\u00edtettek a felhaszn\u00e1l\u00f3kat lek\u00f6tni \u00e9s a konverzi\u00f3 fel\u00e9 terelni.<\/p>\n\n\n\n
Az oldal bet\u00f6lt\u00e9si ideje 40%-vel cs\u00f6kkent, ami k\u00f6zvetlen\u00fcl hozz\u00e1j\u00e1rult a visszal\u00e9p\u00e9si ar\u00e1nyok cs\u00f6kken\u00e9s\u00e9hez \u00e9s a munkamenetek hosszabb id\u0151tartam\u00e1hoz.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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