Sura\u0111ivali smo s tvrtkom za logisti\u010dki softver koja se borila da se istakne. Njihov sadr\u017eaj bio je tehni\u010dki i be\u017eivotan - odli\u010dan proizvod, ali bez ikakve iskre. Na\u0161 prvi korak? Repozicioniranje njihove poruke. Izbacili smo \u017eargon i pri\u010dali pri\u010de s kojima se mo\u017eemo poistovjetiti, prelaze\u0107i s "softvera za optimizaciju tereta" na "uklanjanje glavobolja s dostavom". Razlika je bila trenutna - anga\u017eman na LinkedInu po\u010deo je rasti.<\/p>\n\n\n\n
\n\u201c\u010cim smo prestali pri\u010dati o reporta\u017eama i po\u010deli pri\u010dati pri\u010de, ljudi su nas poslu\u0161ali.\u201d<\/p>\n<\/blockquote>\n\n\n\n
U\u010diniti B2B zabavnim (da, stvarno)<\/h5>\n\n\n\n
Pokrenuli smo seriju sadr\u017eaja #ShippingFails - stvarne nezgode s dostavom, savjete stru\u010dnjaka i humor. Pogodila je u \u017eivac. Objave su se dijelile, smijale i, \u0161to je najva\u017enije, pamtile. Prenamijenili smo najpopularnije objave u LinkedIn karuselke, kratke videozapise i sadr\u017eaj bloga koji je bio i koristan i zabavan. Jedna objava dobila je vi\u0161e od 40 000 organskih prikaza.<\/p>\n\n\n\n
Od pregleda do vrijednosti<\/h5>\n\n\n\n
Kako bismo postigli rezultate, dodali smo sna\u017ene pozive na akciju (CTA) \u2013 kontrolne liste, webinare, pozivnice za demonstracije \u2013 osiguravaju\u0107i da viralni sadr\u017eaj dovede do stvarnih konverzija. Rezultat? Dvostruko pove\u0107anje broja potencijalnih klijenata i brend koji je od nevidljivog postao omiljen u industriji.<\/p>","protected":false},"excerpt":{"rendered":"
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