Prije redizajna, web stranica na\u0161eg klijenta patila je od visokih stopa napu\u0161tanja stranice, niskog anga\u017emana i zbunjuju\u0107eg korisni\u010dkog iskustva. Navigacija je bila pretrpana, pozivi na akciju (CTA) bili su nedosljedni, a ukupna vizualna hijerarhija nije vodila korisnike prema konverziji. Korisnici jednostavno nisu znali \u0161to dalje u\u010diniti - pa su oti\u0161li.<\/p>\n\n\n\n
Kako bismo to preokrenuli, usredoto\u010dili smo se na jedno klju\u010dno na\u010delo: jasno\u0107u kroz dizajn. Mapirali smo pona\u0161anje korisnika, identificirali uska grla i restrukturirali stranicu koriste\u0107i strate\u0161ke UI\/UX principe usmjerene na jednostavno vo\u0111enje korisnika od po\u010detne stranice do konverzije.<\/p>\n\n\n\n
\n\u201cKad korisnici ne moraju razmi\u0161ljati o tome kako se snalaziti u va\u0161em proizvodu, mogu se u potpunosti usredoto\u010diti na njegovu vrijednost.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Remont korisni\u010dkog su\u010delja\/upotrebe koji je sve promijenio<\/h5>\n\n\n\n
Pojednostavljeni izbornici i dosljedni gumbi s pozivom na akciju na svim stranicama olak\u0161ali su korisnicima pronala\u017eenje onoga \u0161to tra\u017ee. S vi\u0161e od 70% prometa koji dolazi s mobilnih ure\u0111aja, optimizirali smo svaku komponentu za manje zaslone, osiguravaju\u0107i brzo vrijeme u\u010ditavanja i jednostavnu interaktivnost. Restrukturirali smo izgled stranice kako bismo dali prioritet klju\u010dnim radnjama, koriste\u0107i kontrast, prazan prostor i tipografiju kako bismo istaknuli ono \u0161to je najva\u017enije. Privla\u010dni naslovi i suptilne animacije pomogli su zadr\u017eati interes korisnika i potaknuli ih na konverzije.<\/p>\n\n\n\n
Vrijeme u\u010ditavanja stranice smanjeno je za 40%, \u0161to je izravno doprinijelo smanjenju stope napu\u0161tanja stranice i duljem trajanju sesija.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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