Ennen uudelleensuunnittelua asiakkaamme verkkosivusto k\u00e4rsi korkeista hyppyprosentteista, alhaisesta sitoutumisesta ja sekavasta k\u00e4ytt\u00e4j\u00e4polusta. Navigointi oli sekavaa, CTA-kutsut (call to action) olivat ep\u00e4johdonmukaisia, eik\u00e4 yleinen visuaalinen hierarkia ohjannut k\u00e4ytt\u00e4ji\u00e4 kohti konversiota. K\u00e4ytt\u00e4j\u00e4t eiv\u00e4t yksinkertaisesti tienneet, mit\u00e4 tehd\u00e4 seuraavaksi - joten he l\u00e4htiv\u00e4t.<\/p>\n\n\n\n
K\u00e4\u00e4nt\u00e4\u00e4ksemme t\u00e4m\u00e4n suunnan, keskityimme yhteen keskeiseen periaatteeseen: selkeys suunnittelun avulla. Kartoitimme k\u00e4ytt\u00e4jien k\u00e4ytt\u00e4ytymisen, tunnistimme pullonkaulat ja rakensimme sivuston uudelleen strategisten UI\/UX-periaatteiden avulla, joiden tarkoituksena oli ohjata k\u00e4ytt\u00e4j\u00e4 vaivattomasti laskeutumisesta konversioon.<\/p>\n\n\n\n
\n\u201cKun k\u00e4ytt\u00e4jien ei tarvitse mietti\u00e4, miten navigoida tuotteessa, he voivat keskitty\u00e4 t\u00e4ysin sen arvoon.\u201d<\/p>\n<\/blockquote>\n\n\n\n
UI\/UX-uudistus, joka muutti kaiken<\/h5>\n\n\n\n
Yksinkertaistetut valikot ja johdonmukaiset toimintakutsupainikkeet eri sivuilla helpottivat k\u00e4ytt\u00e4jien etsimiens\u00e4 asioiden l\u00f6yt\u00e4mist\u00e4.Koska yli 70% liikenteest\u00e4 tulee mobiililaitteilta, optimoimme jokaisen komponentin pienemmille n\u00e4yt\u00f6ille varmistaaksemme nopeat latausajat ja helpon vuorovaikutteisuuden.Rakensimme sivujen asettelun uudelleen priorisoidaksemme keskeiset toiminnot ja k\u00e4ytimme kontrastia, valkotilaa ja typografiaa korostaaksemme t\u00e4rkeimpi\u00e4 toimintoja.Mukaansatempaavat otsikot ja hienovaraiset animaatiot auttoivat pit\u00e4m\u00e4\u00e4n k\u00e4ytt\u00e4j\u00e4t sitoutuneina ja saivat heid\u00e4t k\u00e4\u00e4ntym\u00e4\u00e4n kohti konversioita.<\/p>\n\n\n\n
Sivun latausajat lyheniv\u00e4t 40%:ll\u00e4, mik\u00e4 vaikutti suoraan hyppyprosentin laskuun ja istunnon keston pidentymiseen.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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