Nos asociamos con una empresa de software log\u00edstico que luchaba por destacar. Su contenido era t\u00e9cnico y sin vida: un gran producto, pero sin chispa. \u00bfNuestro primer paso? Reposicionar su mensaje. Abandonamos la jerga y contamos historias cercanas, pasando de \u201csoftware de optimizaci\u00f3n de transporte\u201d a \u201chacer desaparecer los dolores de cabeza del transporte\u201d. La diferencia fue inmediata: el compromiso en LinkedIn empez\u00f3 a aumentar.<\/p>\n\n\n\n
\n\u201cEn el momento en que dejamos de hablar de caracter\u00edsticas y empezamos a contar historias, la gente nos escuch\u00f3\u201d.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Hacer que el B2B sea divertido (s\u00ed, de verdad)<\/h5>\n\n\n\n
Lanzamos la serie de contenidos #ShippingFails: percances reales, consejos de expertos y humor. Dio en el clavo. Los mensajes se compart\u00edan, se re\u00edan y, lo m\u00e1s importante, se recordaban. Reutilizamos las mejores publicaciones en carruseles de LinkedIn, v\u00eddeos cortos y contenido de blog \u00fatil y entretenido. Un post consigui\u00f3 m\u00e1s de 40.000 impresiones org\u00e1nicas.<\/p>\n\n\n\n
De las opiniones al valor<\/h5>\n\n\n\n
Para impulsar los resultados, a\u00f1adimos CTA potentes -listas de comprobaci\u00f3n, seminarios web, invitaciones a demostraciones- para garantizar que el contenido viral condujera a conversiones reales. \u00bfEl resultado? El doble de clientes potenciales y una marca que pas\u00f3 de ser invisible a convertirse en la favorita del sector.<\/p>","protected":false},"excerpt":{"rendered":"
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