Tegime koost\u00f6\u00f6d logistikatarkvara ettev\u00f5ttega, kes v\u00f5itleb selle eest, et eristuda. Nende sisu oli tehniline ja elutu - suurep\u00e4rane toode, kuid puudus s\u00e4de. Meie esimene samm? Nende s\u00f5numi \u00fcmberpositsioneerimine. Me loobusime \u017eargoonist ja jutustasime arusaadavaid lugusid, muutes \u201ckaubaveo optimeerimise tarkvara\u201d asemel \u201claevanduse peavalu kadumiseks\u201d. Erinevus oli kohene - LinkedInis hakkas huvi t\u00f5usma.<\/p>\n\n\n\n
\n\u201cKui me l\u00f5petasime funktsioonide r\u00e4\u00e4kimise ja hakkasime lugusid jutustama, kuulasid inimesed meid.\u201d<\/p>\n<\/blockquote>\n\n\n\n
B2B l\u00f5busaks muutmine (jah, t\u00f5esti)<\/h5>\n\n\n\n
K\u00e4ivitasime #ShippingFails sisusarja - t\u00f5elised veo\u00f5nnetused, ekspertide n\u00f5uanded ja huumor. See tabas n\u00e4rvi. Postitusi jagati, nende \u00fcle naerdi ja mis k\u00f5ige t\u00e4htsam, neid m\u00e4letati. Me muutsime parimad postitused LinkedIni karussellideks, l\u00fchivideodeks ja blogi sisuks, mis oli nii kasulik kui ka meelelahutuslik. \u00dcks postitus sai 40 000+ orgaanilist muljet.<\/p>\n\n\n\n
Vaadetest v\u00e4\u00e4rtuseni<\/h5>\n\n\n\n
Tulemuste saavutamiseks lisasime tugevad CTA-d - kontrollnimekirjad, veebiseminarid, demokutsed -, et tagada, et viiruslik sisu viiks tegelike konversioonideni. Tulemus? Juhtide arvu kahekordne suurenemine ja br\u00e4ndi muutumine n\u00e4htamatust t\u00f6\u00f6stuse lemmikuks.<\/p>","protected":false},"excerpt":{"rendered":"
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