Enne \u00fcmberkujundamist kannatas meie kliendi veebisait k\u00f5rge p\u00f5rgatuse m\u00e4\u00e4ra, madala kaasatuse ja segase kasutajareisi all. Navigatsioon oli segane, CTA-d (\u00fcleskutsed tegevusele) olid ebaj\u00e4rjekindlad ja \u00fcldine visuaalne hierarhia ei suunanud kasutajaid konversiooni suunas. Kasutajad lihtsalt ei teadnud, mida edasi teha - seega lahkusid nad.<\/p>\n\n\n\n
Selle \u00fcmberp\u00f6\u00f6ramiseks keskendusime \u00fchele p\u00f5hiprintsiibile: selgus l\u00e4bi disaini. Me kaardistasime kasutajate k\u00e4itumise, tuvastasime kitsaskohad ja struktureerisime veebilehe \u00fcmber, kasutades strateegilisi UI\/UX-p\u00f5him\u00f5tteid, mille eesm\u00e4rk oli juhtida kasutaja vaevata maandumisest konverteerimiseni.<\/p>\n\n\n\n
\n\u201cKui kasutajad ei pea m\u00f5tlema, kuidas teie tootes navigeerida, saavad nad keskenduda t\u00e4ielikult selle v\u00e4\u00e4rtusele.\u201d<\/p>\n<\/blockquote>\n\n\n\n
UI\/UX uuendamine, mis muutis k\u00f5ike<\/h5>\n\n\n\n
Lihtsustatud men\u00fc\u00fcd ja j\u00e4rjepidevad \u00fcleskutsenupud k\u00f5ikidel lehek\u00fclgedel lihtsustasid kasutajate jaoks otsitava leidmist.Kuna \u00fcle 70% liiklusest tuli mobiilseadmetest, optimeerisime iga komponendi v\u00e4iksemate ekraanide jaoks, tagades kiire laadimisaja ja lihtsa interaktiivsuse.Me struktureerisime lehek\u00fclje paigutuse \u00fcmber, et seada t\u00e4htsamad tegevused prioriteediks, kasutades kontrasti, valget ruumi ja t\u00fcpograafiat, et r\u00f5hutada k\u00f5ige olulisemat.Kaasahaaravad pealkirjad ja peened animatsioonid aitasid hoida kasutajaid kaasates ja suunasid neid konversioonide suunas.<\/p>\n\n\n\n
Lehek\u00fclje laadimisaeg v\u00e4henes 40% v\u00f5rra, mis aitas otseselt kaasa p\u00f5rgatuste arvu v\u00e4henemisele ja seansside pikemale kestvusele.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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