Spolupracovali jsme s logistickou softwarovou spole\u010dnost\u00ed, kter\u00e1 se sna\u017e\u00ed vyniknout. Jejich obsah byl technick\u00fd a ne\u017eivotn\u00fd - skv\u011bl\u00fd produkt, ale bez jiskry. N\u00e1\u0161 prvn\u00ed krok? Zm\u011bnili jsme pozici jejich sd\u011blen\u00ed. Zbavili jsme se \u017eargonu a vypr\u00e1v\u011bli srozumiteln\u00e9 p\u0159\u00edb\u011bhy, p\u0159i\u010dem\u017e jsme p\u0159e\u0161li od \u201csoftwaru pro optimalizaci p\u0159epravy\u201d k \u201codstra\u0148ov\u00e1n\u00ed probl\u00e9m\u016f s p\u0159epravou\u201d. Rozd\u00edl byl okam\u017eit\u00fd - anga\u017eovanost na LinkedIn za\u010dala stoupat.<\/p>\n\n\n\n
\n\u201cVe chv\u00edli, kdy jsme p\u0159estali mluvit o funkc\u00edch a za\u010dali vypr\u00e1v\u011bt p\u0159\u00edb\u011bhy, lid\u00e9 n\u00e1m za\u010dali naslouchat.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Z\u00e1bava s B2B (ano, opravdu)<\/h5>\n\n\n\n
Spustili jsme s\u00e9rii obsahu #ShippingFails - skute\u010dn\u00e9 p\u0159epravn\u00ed nehody, odborn\u00e9 tipy a humor. Zas\u00e1hlo to. P\u0159\u00edsp\u011bvky byly sd\u00edleny, sm\u00e1li jsme se jim a hlavn\u011b jsme si je zapamatovali. Nejlep\u0161\u00ed p\u0159\u00edsp\u011bvky jsme p\u0159etvo\u0159ili do karusel\u016f na LinkedIn, kr\u00e1tk\u00fdch vide\u00ed a obsahu blogu, kter\u00fd byl u\u017eite\u010dn\u00fd i z\u00e1bavn\u00fd. Jeden p\u0159\u00edsp\u011bvek z\u00edskal v\u00edce ne\u017e 40 000 organick\u00fdch zobrazen\u00ed.<\/p>\n\n\n\n
Od n\u00e1zor\u016f k hodnot\u00e1m<\/h5>\n\n\n\n
Abychom dos\u00e1hli v\u00fdsledk\u016f, p\u0159idali jsme siln\u00e9 CTA - kontroln\u00ed seznamy, webin\u00e1\u0159e, pozv\u00e1nky na p\u0159edv\u00e1d\u011bc\u00ed akce - a zajistili tak, aby vir\u00e1ln\u00ed obsah vedl ke skute\u010dn\u00fdm konverz\u00edm. V\u00fdsledek? Dvojn\u00e1sobn\u00fd n\u00e1r\u016fst po\u010dtu kontakt\u016f a zna\u010dka, kter\u00e1 se z neviditeln\u00e9 stala obl\u00edbenou v oboru.<\/p>","protected":false},"excerpt":{"rendered":"
Turning Complexity into Clarity We partnered with a logistics software company struggling to stand out. 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