P\u0159ed redesignem trp\u011bly webov\u00e9 str\u00e1nky na\u0161eho klienta vysok\u00fdm po\u010dtem odskok\u016f, n\u00edzkou anga\u017eovanost\u00ed a nep\u0159ehlednou u\u017eivatelskou cestou. Navigace byla nep\u0159ehledn\u00e1, CTA (v\u00fdzvy k akci) byly nekonzistentn\u00ed a celkov\u00e1 vizu\u00e1ln\u00ed hierarchie nevedla u\u017eivatele ke konverzi. U\u017eivatel\u00e9 jednodu\u0161e nev\u011bd\u011bli, co maj\u00ed d\u011blat d\u00e1l - a tak ode\u0161li.<\/p>\n\n\n\n
Abychom to zm\u011bnili, zam\u011b\u0159ili jsme se na jednu kl\u00ed\u010dovou z\u00e1sadu: p\u0159ehlednost prost\u0159ednictv\u00edm designu. Zmapovali jsme chov\u00e1n\u00ed u\u017eivatel\u016f, identifikovali \u00fazk\u00e1 m\u00edsta a zm\u011bnili strukturu webu pomoc\u00ed strategick\u00fdch princip\u016f UI\/UX, jejich\u017e c\u00edlem bylo v\u00e9st u\u017eivatele bez n\u00e1mahy od p\u0159ist\u00e1n\u00ed ke konverzi.<\/p>\n\n\n\n
\n\u201cKdy\u017e u\u017eivatel\u00e9 nemus\u00ed p\u0159em\u00fd\u0161let o tom, jak se ve va\u0161em produktu orientovat, mohou se pln\u011b soust\u0159edit na jeho hodnotu.\u201d<\/p>\n<\/blockquote>\n\n\n\n
P\u0159epracov\u00e1n\u00ed u\u017eivatelsk\u00e9ho rozhran\u00ed a u\u017eivatelsk\u00e9 p\u0159\u00edru\u010dky, kter\u00e9 v\u0161echno zm\u011bnilo<\/h5>\n\n\n\n
Zjednodu\u0161en\u00e9 nab\u00eddky a konzistentn\u00ed tla\u010d\u00edtka pro v\u00fdzvy k akci na v\u0161ech str\u00e1nk\u00e1ch usnadnily u\u017eivatel\u016fm naj\u00edt to, co hledaj\u00ed.Vzhledem k tomu, \u017ee v\u00edce ne\u017e 70% n\u00e1v\u0161t\u011bvnosti poch\u00e1z\u00ed z mobiln\u00edch za\u0159\u00edzen\u00ed, optimalizovali jsme v\u0161echny komponenty pro men\u0161\u00ed obrazovky, abychom zajistili rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed a snadnou interaktivitu.Zm\u011bnili jsme strukturu rozvr\u017een\u00ed str\u00e1nek tak, aby up\u0159ednost\u0148ovaly kl\u00ed\u010dov\u00e9 akce, a pou\u017eili jsme kontrast, b\u00edl\u00fd prostor a typografii, abychom zd\u016fraznili to nejd\u016fle\u017eit\u011bj\u0161\u00ed.Poutav\u00e9 titulky a jemn\u00e9 animace pomohly udr\u017eet u\u017eivatele v pozornosti a p\u0159im\u011bly je ke konverzi.<\/p>\n\n\n\n
Doba na\u010d\u00edt\u00e1n\u00ed str\u00e1nky se zkr\u00e1tila o 40%, co\u017e p\u0159\u00edmo p\u0159isp\u011blo ke sn\u00ed\u017een\u00ed m\u00edry odm\u00edtnut\u00ed a prodlou\u017een\u00ed doby trv\u00e1n\u00ed relace.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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