Abbiamo collaborato con un'azienda di software per la logistica che aveva difficolt\u00e0 a distinguersi. I loro contenuti erano tecnici e privi di vita: un ottimo prodotto, ma nessuna scintilla. Il nostro primo passo? Riposizionare il loro messaggio. Abbiamo abbandonato il gergo e abbiamo raccontato storie relazionabili, passando da \u201csoftware per l'ottimizzazione dei trasporti\u201d a \u201cper far sparire i grattacapi delle spedizioni\u201d. La differenza \u00e8 stata immediata: il coinvolgimento su LinkedIn ha iniziato a salire.<\/p>\n\n\n\n
\n\u201cNel momento in cui abbiamo smesso di parlare di caratteristiche e abbiamo iniziato a raccontare storie, la gente ci ha ascoltato\u201d.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Rendere divertente il B2B (s\u00ec, davvero)<\/h5>\n\n\n\n
Abbiamo lanciato la serie di contenuti #ShippingFails: disavventure di spedizione reali, consigli degli esperti e umorismo. Ha toccato un nervo scoperto. I post sono stati condivisi, derisi e soprattutto ricordati. Abbiamo riproposto i post principali in caroselli di LinkedIn, brevi video e contenuti del blog utili e divertenti. Un post ha ottenuto oltre 40.000 impressioni organiche.<\/p>\n\n\n\n
Dalle visioni al valore<\/h5>\n\n\n\n
Per ottenere risultati, abbiamo aggiunto forti CTA - liste di controllo, webinar, inviti a demo - assicurando che i contenuti virali portassero a conversioni reali. Il risultato? Un aumento di due volte dei contatti e un marchio che da invisibile \u00e8 diventato il preferito del settore.<\/p>","protected":false},"excerpt":{"rendered":"
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