Avant la refonte, le site web de notre client souffrait d'un taux de rebond \u00e9lev\u00e9, d'un faible engagement et d'un parcours utilisateur confus. La navigation \u00e9tait encombr\u00e9e, les CTA (appels \u00e0 l'action) manquaient de coh\u00e9rence et la hi\u00e9rarchie visuelle globale ne guidait pas les utilisateurs vers la conversion. Les utilisateurs ne savaient tout simplement pas quoi faire ensuite, alors ils quittaient le site.<\/p>\n\n\n\n
Pour rem\u00e9dier \u00e0 cette situation, nous nous sommes concentr\u00e9s sur un principe cl\u00e9 : la clart\u00e9 par le design. Nous avons cartographi\u00e9 le comportement des utilisateurs, identifi\u00e9 les goulets d'\u00e9tranglement et restructur\u00e9 le site en utilisant des principes strat\u00e9giques UI\/UX visant \u00e0 guider l'utilisateur sans effort de l'atterrissage \u00e0 la conversion.<\/p>\n\n\n\n
\n\u201cLorsque les utilisateurs n'ont pas \u00e0 se demander comment naviguer dans votre produit, ils peuvent se concentrer enti\u00e8rement sur sa valeur.\u201d<\/p>\n<\/blockquote>\n\n\n\n
La refonte de l'interface utilisateur qui a tout chang\u00e9<\/h5>\n\n\n\n
Des menus simplifi\u00e9s et des boutons d'appel \u00e0 l'action coh\u00e9rents sur l'ensemble des pages ont permis aux utilisateurs de trouver plus facilement ce qu'ils cherchaient.Avec plus de 70% du trafic provenant d'appareils mobiles, nous avons optimis\u00e9 chaque composant pour les petits \u00e9crans, garantissant des temps de chargement rapides et une interactivit\u00e9 facile.Nous avons restructur\u00e9 les mises en page pour donner la priorit\u00e9 aux actions cl\u00e9s, en utilisant le contraste, l'espace blanc et la typographie pour mettre en \u00e9vidence ce qui compte le plus.Des titres engageants et des animations subtiles ont aid\u00e9 \u00e0 maintenir l'attention des utilisateurs et \u00e0 les inciter \u00e0 la conversion.<\/p>\n\n\n\n
Les temps de chargement des pages ont \u00e9t\u00e9 r\u00e9duits de 40%, ce qui a directement contribu\u00e9 \u00e0 la diminution des taux de rebond et \u00e0 l'allongement de la dur\u00e9e des sessions.<\/p>","protected":false},"excerpt":{"rendered":"
Understanding the Problem: Why UI\/UX Matters Before the redesign, our client’s website was suffering from high bounce rates, low engagement, 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