Wir arbeiteten mit einem Unternehmen f\u00fcr Logistiksoftware zusammen, das sich von der Masse abheben wollte. Ihr Inhalt war technisch und leblos - ein tolles Produkt, aber kein Funke. Unser erster Schritt? Die Neupositionierung der Botschaft. Wir verzichteten auf Fachjargon und erz\u00e4hlten Geschichten, die man nachempfinden konnte, und wechselten von \u201cFrachtoptimierungssoftware\u201d zu \u201cVersandprobleme verschwinden lassen\u201d. Der Unterschied war sofort sp\u00fcrbar - das Engagement auf LinkedIn begann zu steigen.<\/p>\n\n\n\n
\n\u201cIn dem Moment, in dem wir aufh\u00f6rten, \u00fcber Funktionen zu reden, und anfingen, Geschichten zu erz\u00e4hlen, h\u00f6rten die Leute zu.\u201d<\/p>\n<\/blockquote>\n\n\n\n
So macht B2B Spa\u00df (ja, wirklich)<\/h5>\n\n\n\n
Wir haben eine Serie mit dem Titel #ShippingFails gestartet - reale Versandpannen, Expertentipps und Humor. Damit haben wir einen Nerv getroffen. Die Beitr\u00e4ge wurden geteilt, bel\u00e4chelt und, was am wichtigsten ist, in Erinnerung behalten. Wir haben die besten Beitr\u00e4ge in LinkedIn-Karussells, Kurzvideos und Blog-Inhalte umgewandelt, die sowohl n\u00fctzlich als auch unterhaltsam waren. Ein Beitrag erreichte mehr als 40.000 organische Aufrufe.<\/p>\n\n\n\n
Von Ansichten zu Werten<\/h5>\n\n\n\n
Um die Ergebnisse voranzutreiben, f\u00fcgten wir starke CTAs hinzu - Checklisten, Webinare, Einladungen zu Demos - um sicherzustellen, dass virale Inhalte zu echten Konversionen f\u00fchren. Das Ergebnis? Ein zweifacher Anstieg der Leads und eine Marke, die von einer unsichtbaren zu einer beliebten Marke wurde.<\/p>","protected":false},"excerpt":{"rendered":"
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