Vor der Neugestaltung litt die Website unseres Kunden unter hohen Absprungraten, geringem Engagement und einer verwirrenden Benutzerf\u00fchrung. Die Navigation war un\u00fcbersichtlich, die CTAs (Handlungsaufforderungen) waren inkonsistent und die gesamte visuelle Hierarchie f\u00fchrte die Nutzer nicht zu einer Konversion. Die Nutzer wussten einfach nicht, was sie als N\u00e4chstes tun sollten - und verlie\u00dfen die Seite.<\/p>\n\n\n\n
Um dies zu \u00e4ndern, konzentrierten wir uns auf ein Schl\u00fcsselprinzip: Klarheit durch Design. Wir zeichneten das Nutzerverhalten auf, identifizierten Engp\u00e4sse und strukturierten die Website nach strategischen UI\/UX-Prinzipien um, um den Nutzer m\u00fchelos von der Landung bis zur Konversion zu f\u00fchren.<\/p>\n\n\n\n
\n\u201cWenn die Nutzer nicht dar\u00fcber nachdenken m\u00fcssen, wie sie sich in Ihrem Produkt zurechtfinden, k\u00f6nnen sie sich ganz auf dessen Wert konzentrieren.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Die UI\/UX-\u00dcberarbeitung, die alles ver\u00e4ndert hat<\/h5>\n\n\n\n
Vereinfachte Men\u00fcs und konsistente Call-to-Action-Buttons auf allen Seiten erleichterten es den Nutzern, das Gesuchte zu finden.70% des Traffics kommen von mobilen Ger\u00e4ten, daher haben wir jede Komponente f\u00fcr kleinere Bildschirme optimiert, um schnelle Ladezeiten und einfache Interaktivit\u00e4t zu gew\u00e4hrleisten.Wir haben das Seitenlayout neu strukturiert, um die wichtigsten Aktionen zu priorisieren, und dabei Kontrast, Leerraum und Typografie genutzt, um das Wichtigste hervorzuheben.Ansprechende \u00dcberschriften und subtile Animationen halfen dabei, die Nutzer bei der Stange zu halten und sie zu Konversionen zu animieren.<\/p>\n\n\n\n
Die Seitenladezeiten wurden um 40% reduziert, was direkt zu geringeren Absprungraten und l\u00e4ngeren Sitzungsdauern beitrug.<\/p>","protected":false},"excerpt":{"rendered":"
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